Define Containing Books The Advertising Concept Book
| Title | : | The Advertising Concept Book |
| Author | : | Pete Barry |
| Book Format | : | Paperback |
| Book Edition | : | Deluxe Edition |
| Pages | : | Pages: 256 pages |
| Published | : | July 21st 2008 by Thames Hudson |
| Categories | : | Business. Nonfiction |
Pete Barry
Paperback | Pages: 256 pages Rating: 4.31 | 655 Users | 24 Reviews
Rendition As Books The Advertising Concept Book
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.
Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign.
Declare Books In Pursuance Of The Advertising Concept Book
| Original Title: | The Advertising Concept Book |
| ISBN: | 0500287384 (ISBN13: 9780500287385) |
| Edition Language: | English |
Rating Containing Books The Advertising Concept Book
Ratings: 4.31 From 655 Users | 24 ReviewsDiscuss Containing Books The Advertising Concept Book
Un libro que explora las caracterÃsticas de varios medios y que también forma parte de mi bibliografÃa actual para mis clasesProbably one of the best books I have ever read. so good.
A thorough walk through of what advertising means in our current age.And the core message of the book: think now, design later.
Not in library
Essentially a textbook for advertising students - and a very good one! I know I'll return to this as a reference in the future.
Got it few days ago, enjoying it so far.Clearly written and analysed and have much useful information about advertising strategies with great examples.
f*cking important for creatives especially in you're in advertising
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