List Containing Books Switch: How to Change Things When Change Is Hard
| Title | : | Switch: How to Change Things When Change Is Hard |
| Author | : | Chip Heath |
| Book Format | : | Hardcover |
| Book Edition | : | Anniversary Edition |
| Pages | : | Pages: 305 pages |
| Published | : | February 16th 2010 by Currency |
| Categories | : | Nonfiction. Business. Psychology. Self Help. Leadership. Personal Development. Management |
Chip Heath
Hardcover | Pages: 305 pages Rating: 4.04 | 40123 Users | 2740 Reviews
Commentary Toward Books Switch: How to Change Things When Change Is Hard
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day.
The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path.
Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company.
In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.
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| Original Title: | Switch: How to Change Things When Change Is Hard |
| ISBN: | 0385528752 (ISBN13: 9780385528757) |
| Edition Language: | English |
Rating Containing Books Switch: How to Change Things When Change Is Hard
Ratings: 4.04 From 40123 Users | 2740 ReviewsDiscuss Containing Books Switch: How to Change Things When Change Is Hard
Switch is like the Heath brothers earlier book, Made to Stick, in that the ideas in it are not new, just better expressed. Chip and Dan are great storytellers and they have made change (i.e. behavioral change) simple and easy by reducing it to 3 steps: Direct the Rider (provide clear direction for the rational mind), Motivate the Elephant (engage people's emotions) and Shape the Path (make the change easier by changing the situation in key ways). Similarly, their first book took theThis book was boring as shit. I would read a paragraph and then fall asleep. The concepts it discussed were no-brainers and there was really nothing more to pull from this read. Its not that I went in with a closed mind, its just that it didnt light up any new thought pathways in my overstuffed brain. The writing made me feel like the authors were trying too hard to be my friend having these high five do you know what I mean moments that made me shake my head in disgust. Their tone read as if
I'll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go. In the meantime, though, my brain just won't stop incorporating elements from it into how I'm thinking about current events in my life.I was already inclined to believe the validity of the structure that the Heaths outline because I've practiced some of it already without using the same words--most especially Shaping the Path, as I give a lot of thought to the environment
Of all the pop-psychology books I've read recently, this is easily my favorite. Now, when someone says, "This author is so insightful and intelligent," you can be pretty sure what they really mean is, "I agree with everything he says," and I admit there is a certain amount of that in my review. However, I did pick up some ideas, plus it's always nice to reinforce your world view.Many, many years ago (decades actually) I was visiting a relative. The door to the garage was the main entrance to the
This is an excellent book on how to enact change and the mechanics behind that. I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment. I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider ( Rational ) and the Elephant ( Emotional ). He then breaks it down to these sections.Direct the Rider- Follow the bright spots- Script the Critical Moves -
Let me sum this book up: To change behavior, you must do three things. One, you must change the persons behavior. Two and three, you must change the persons hearts and minds. The authors use the analogy of an Elephant and his Rider. The Rider is your logical brain. The Elephant is your heart. To get the elephant to move, you must engage both the Rider and the Elephant. So, to put it another way, to change behavior, you must Direct the Rider (provide clear direction), Motivate the Elephant
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